CONSUMER IDENTIFICATION PADA MEREK KNALPOT AKRAPOVIC
نویسندگان
چکیده
This study aims to determine the effect of Consumer Identification on Positive Word Mouth mediated by Brand Commitment Akrapovic exhaust brand. Data was obtained distributing 200 questionnaires consumers exhaust. The sampling technique used in this purposive sampling. that has been from results were processed using LISREL 8.80 software. result indicate there is an
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ژورنال
عنوان ژورنال: Prosiding working papers series in management
سال: 2022
ISSN: ['2620-6544', '2406-9310']
DOI: https://doi.org/10.25170/wpm.v14i1.3688